Announcing the New Sonar Analytics Dashboard to Improve Customer Service

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We believe communication between businesses and customers should be personal, quick, and responsive. Businesses should know who their customers are and understand their history of interactions. Customers want to communicate with agents who are knowledgeable and can help them to resolve their problem or request.

It takes 12 positive experiences to make up for one unresolved negative experience (Business Intelligence, 2016). For 78% of customers, competent service representatives lead to a happy customer experience and for another 38% it’s personalization (Genesys Global Survey, 2009). Due to poor customer service, businesses are losing $62 billion per year, up  $20 billion since 2013 (NewVoice Media, 2016).

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SonarCast #1: Chris Messina Discusses the Future of Messaging

“Messaging allows computing to go with us wherever we are and interact with services in an asynchronous way” – Chris Messina

Matthew Berman, CEO of Sonar, recently sat down with Chris Messina to discuss the future of messaging and bots.

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Start Texting Your Customers with These 3 Steps

So, your company signed up for Sonar so you can connect with your customers through mobile messaging. Text and FB messaging can be more effective (98% read rates) and efficient (one agent can help 50+ customers at once) means of communication compared to phone, email or chat.  

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However, how and where should your company start? Here are some tips to start with:

1. Inform your customers

Notify your customers that they can start communicating with your company via text message. Promote your new Sonar phone number in areas where you’re already communicating with your customers, through blogs, email or in-person.

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4 Ways to Build a World-Class Customer Experience Through Mobile Messaging

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It’s been 40 minutes and you’ve repeated yourself on the phone three times to three different people before realizing you’ve been rerouted to the Philippines. Mahal Kita.

Great customer experiences are a way of life and intrinsic to your brand’s DNA. It’s not a project or department – every individual in your organization is in the business of CX.

Customers ask us all the time how to conduct customer service over mobile messaging. It’s a brand new channel of communication for most businesses, and we have the experience to help you win.

Here are 4 ways to help you build world-class customer relationships over mobile messaging channels:

1. Be Personal  

It’s 6 times more expensive to acquire a new customer than it is to keep a current one (IPSOS Loyalty). That’s why it’s important to build personal, friendly relationships with your customers.

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Why Twilio Is Better With Sonar

Screen Shot 2016-04-12 at 4.27.00 PM“Your Uber is arriving now.” The text message you receive right before a Prius pulls up. If this experience sounds familiar, odds are you’ve had an encounter with Twilio. Twilio has phenomenally changed the way we interact with web apps and services by acting as a software layer for phone calls and text messages. Through Twilio, businesses can connect to carrier networks and trigger simple messages for their customers.

Sonar is built on Twilio’s platform. While Twilio can be used to create a wide-range of applications to address a variety of tasks, including making and receiving calls and text messages, it can’t do everything. If you’ve struggled with Twilio in the past, or are currently managing a Name Your Platform + Twilio combo, we feel your pain. We’d like to take you under the hood and show you a few ways Sonar can make your experience with Twilio much different, and much better:

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Why Your Company Needs a Mobile Messaging Strategy in 2016

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What is Mobile Messaging?

The term mobile messaging refers to any asynchronous, text-based communication. This includes popular messaging channels such as SMS, Facebook Messenger, WeChat, Line, SnapChat and many more.

1- It’s Where your Customers Are

These apps have grown immensely in usage over the last few years, some of them with hundreds of millions of active users. The most widely-used mobile messaging channels, in order:

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ECommerce and SMS: A Case Study of Bohemian Guitars

Let’s talk about Bohemian Guitars: bImage of Bohemian Guitareautiful, resonant, unconventionally artistic guitars made of oil cans that are one of Indiegogo’s hottest campaigns right now. Born three years ago as Adam and Shaun‘s basement project, the company has become a full-scale manufacturing operation. Behind this growth is strong demand and behind the amazing sales conversion metrics is SMS.

Shaun Lee, co-founder of Bohemian Guitars
Shaun Lee, co-founder of Bohemian Guitars

Last week, I spoke to Shaun Lee, co-founder and Chief Manufacturing Officer of Bohemian Guitars. I asked him what inspired the idea of closing sales over text. Continue reading

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How to use 2-way text-messaging to become a leader in Hotel Concierge services

There’s a great article by Holly Stiel called The Ingredients for a Great Concierge. There has also been much news lately about large hotels texting: the Marriott and Hyatt embracing text messaging. Let’s talk about how you can take advantage of text messaging to get ahead of the pack.

But first, why – why should you be texting?
Because more than 90% of people between 30 and 50 send texts on a regular basis. If they can text you, then they probably will. In many situations, sending a text is far more convenient – late at night when people are sleeping, and when it’s too noisy to talk on the phone.
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Accepting Payments over SMS with Stripe

You can imagine texting with your customers, but imagine this: doing fully integrated orders through text. No app or special web-app necessary. Here’s an example:

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Example Order with Stripe

You can do all this too! In this tutorial, we’ll talk about implementing one of the most requested walkthroughs we’ve had: using Stripe to invoice customers over SMS.
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Taylor Wang, COO, Mayvenn

How Mayvenn Grew Its Community Using SMS

Mayvenn Is Killing It Because of Community

Today was a big day for Sonar’s first customer, Mayvenn, a startup that reinvented the distribution channel for hair extensions by allowing hair stylists to sell hair directly to their customers. MayvennMayvenn announced an Andreessen Horowitz led $10mm round of fundraising (including celebs like Serena Williams and Jimmy Iovine), revenue figures in the tens of millions, a community of 30,000 hair stylists, and an order of magnitude more direct customers.

Yesterday, we asked Mayvenn’s COO, Taylor Wang, for the secrets of Mayvenn’s success. His response— community. “Mayvenn is a multi-directional community. We share with our community, they share with us, and they share with each other. To keep the conversation going, we use images, video and SMS.”
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