3 Ways Your Team Can Use SMS to Close More Sales

The art of closing requires that people trust you. The way to build that trust is not by amassing followers on social media, but by listening to your audience, understanding their challenges, and helping them overcome them.

SMS gives you a powerful channel to build trust. It opens a direct 1:1 communication line with your customers, making campaigns at the conversion stage of the customer lifecycle — like re-engagement and sales abandonment — all the more effective.

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How to Warm Customers Up for the Sale Using SMS

Businesses often make the mistake of trying to jump from an initial conversation straight into “closing” the deal with a customer.

The problem is that you still don’t know enough about the person you’re talking to and their business. You have to prove to them the value of your service first, before asking them for money.

In the activation stage of the funnel, you’re nudging customers who have already made first contact with your business toward making a purchase. The key is to not push too hard. Instead, figuring out what customers are looking for, show them the value, and double-down. Your goal isn’t to make one-off sales—it’s to nurture loyal, repeat customers who will keep coming back.

In this article, we’ll take a look at some of the best examples of how companies use SMS to learn more about their audience, form relationships with them, and set the stage for conversion.

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How to Build Stronger Customer Relationships With SMS Onboarding

Most companies view user onboarding as a ‘checklist’ that their customers have to run through. It looks something like this:

✔ Open welcome email
✔ Click link to landing page to create profile
✔ Add credit card information & billing address
✔ etc.

Customers get shuffled between email, a website, and a mobile app—when all they really want is to learn more about what you do. The whole process is riddled with a lot of unecessary steps. During onboarding, you just need to teach people a bit about your service, and get them to come back for more.

Text messaging is a personal and low-friction way of onboarding new users. It gives you a direct line of communication with your audience without asking them to download additional apps, fill out registration forms, or remember complicated passwords.
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Start Texting Your Customers with These 3 Steps

So, your company signed up for Sonar so you can connect with your customers through mobile messaging. Text and FB messaging can be more effective (98% read rates) and efficient (one agent can help 50+ customers at once) means of communication compared to phone, email or chat.  

textsms

However, how and where should your company start? Here are some tips to start with:

1. Inform your customers

Notify your customers that they can start communicating with your company via text message. Promote your new Sonar phone number in areas where you’re already communicating with your customers, through blogs, email or in-person.

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Why Twilio Is Better With Sonar

Screen Shot 2016-04-12 at 4.27.00 PM“Your Uber is arriving now.” The text message you receive right before a Prius pulls up. If this experience sounds familiar, odds are you’ve had an encounter with Twilio. Twilio has phenomenally changed the way we interact with web apps and services by acting as a software layer for phone calls and text messages. Through Twilio, businesses can connect to carrier networks and trigger simple messages for their customers.

Sonar is built on Twilio’s platform. While Twilio can be used to create a wide-range of applications to address a variety of tasks, including making and receiving calls and text messages, it can’t do everything. If you’ve struggled with Twilio in the past, or are currently managing a Name Your Platform + Twilio combo, we feel your pain. We’d like to take you under the hood and show you a few ways Sonar can make your experience with Twilio much different, and much better:

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ECommerce and SMS: A Case Study of Bohemian Guitars

Let’s talk about Bohemian Guitars: bImage of Bohemian Guitareautiful, resonant, unconventionally artistic guitars made of oil cans that are one of Indiegogo’s hottest campaigns right now. Born three years ago as Adam and Shaun‘s basement project, the company has become a full-scale manufacturing operation. Behind this growth is strong demand and behind the amazing sales conversion metrics is SMS.

Shaun Lee, co-founder of Bohemian Guitars
Shaun Lee, co-founder of Bohemian Guitars

Last week, I spoke to Shaun Lee, co-founder and Chief Manufacturing Officer of Bohemian Guitars. I asked him what inspired the idea of closing sales over text. Continue reading

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How to use 2-way text-messaging to become a leader in Hotel Concierge services

There’s a great article by Holly Stiel called The Ingredients for a Great Concierge. There has also been much news lately about large hotels texting: the Marriott and Hyatt embracing text messaging. Let’s talk about how you can take advantage of text messaging to get ahead of the pack.

But first, why – why should you be texting?
Because more than 90% of people between 30 and 50 send texts on a regular basis. If they can text you, then they probably will. In many situations, sending a text is far more convenient – late at night when people are sleeping, and when it’s too noisy to talk on the phone.
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Taylor Wang, COO, Mayvenn

How Mayvenn Grew Its Community Using SMS

Mayvenn Is Killing It Because of Community

Today was a big day for Sonar’s first customer, Mayvenn, a startup that reinvented the distribution channel for hair extensions by allowing hair stylists to sell hair directly to their customers. MayvennMayvenn announced an Andreessen Horowitz led $10mm round of fundraising (including celebs like Serena Williams and Jimmy Iovine), revenue figures in the tens of millions, a community of 30,000 hair stylists, and an order of magnitude more direct customers.

Yesterday, we asked Mayvenn’s COO, Taylor Wang, for the secrets of Mayvenn’s success. His response— community. “Mayvenn is a multi-directional community. We share with our community, they share with us, and they share with each other. To keep the conversation going, we use images, video and SMS.”
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Text First Services – Part 1: The text-only revolution and why you need to pay attention

This is my first article in a series of articles on text-first services.

tldr; SMS and Text Messaging is experiencing a resurgence like you’ve never seen and you should get with it because you’re going to love every minute (it will do your business goood).

A few things have been going on over the past fifteen years — the internet has gotten more mature, computers have gotten faster, phones have gotten smarter, and the challenges for businesses have been mostly the same: customer onboarding, service, and retention. To this end, many build their business around web-apps, and others create smart phone apps. While these solutions are great for some businesses, they are costly investments for others. So, what if you could provide high-quality, high-touch customer-service in a cost-effective and reliable way?
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6 Reasons Your SMS Strategy Is Failing

SMS has been in tech news a lot lately. Companies are being built as “invisible apps” (a phrase that I heard from Ryan Hoover), which basically means using SMS for all communication and transactions, replacing any need to visit a website or download an app. Obviously, we’re very excited about this trend at Sonar.

However, even with these shining examples of how to use SMS properly to increase engagement, conversions, and customer satisfaction, there are still plenty of examples of companies that are doing things wrong.

Here are 6 ways your company’s SMS strategy is failing:giphy

Not Informing Customers

You’re an awesome company because you’re using SMS to drive engagement, but you’re failing because your customers don’t actually know that you allow them to text message you! Your customers can’t just guess what your SMS-enabled phone number is, you have to tell them!
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