Artificial Intelligence Bots are on the Brink of Something Big

AI Article

It’s a familiar voice we all know far too well. 

“If you know the extension of the person you would like to reach, you may dial it at any time. Press 0 to speak with a representative. For all other callers, please listen to the following options: for account information press 1, for questions about a product you purchased press 2, for…”

The experience is a nightmare. It’s 2016 and messaging is evolving as the next platform for conversational commerce. Not only is texting useful and practical, it is also the most personal form of digital communication.

Right now, there are nearly 7 billion people with mobile phones in hand, totaling about 95.5% of the world’s population. With an open rate of 98% for SMS messages, Silicon Valley investors are finding it hard to ignore the space. What once drew headline conversations for “cloud” or “cloud-based services” is now being replaced by buzzwords like “artificial intelligence” “messenger” and “chat bots.”

So what does artificial intelligence mean for mobile messaging, and how can the technology benefit your business?

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Why Your Company Needs a Mobile Messaging Strategy in 2016

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What is Mobile Messaging?

The term mobile messaging refers to any asynchronous, text-based communication. This includes popular messaging channels such as SMS, Facebook Messenger, WeChat, Line, SnapChat and many more.

1- It’s Where your Customers Are

These apps have grown immensely in usage over the last few years, some of them with hundreds of millions of active users. The most widely-used mobile messaging channels, in order:

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