Case Study: How to increase lead conversions while saving more time via mobile messaging

StudySoup Spotlight

Our friends over a StudySoup shared with us insights and learnings they had when using SMS to convert more leads. Like many companies, being able to convert leads faster and more efficiently is the ultimate goal for the sales unit of any business.  The standard tools in any saleswoman’s toolbox are email drip campaigns and phone calls. StudySoup found that phone calls were becoming too time-consuming for their sales reps.

When you think of the time required to schedule a call, prep for the call, conduct the call, and follow up with next steps there is some significant amount of work required by the StudySoup reps. Time that could be spent later in the funnel, upselling a customer after they commit or building long term relationships with existing customers. The particular piece that feels like a sticking point is that in order for a call to take place both the rep and prospect had to be together at the same time rather than communicating asynchronously.  This revelation led them to start testing out mobile messaging.

After a series of tests and iterations, they were able to use a combination of programmable options as well as human reps to scale their efforts in a way that lead to 4x their normal conversion rate.  The programmable messages allowed StudySoup the opportunity to convert leads around the clock when they showed an interest in their offering. On top of the increase conversion, they also saw a significant jump in engagement from 20% via phone calls to 70% via mobile messaging.

Download the full Case Study.

Learn how StudySoup:

  • Scaled their efforts in a way that lead to 4x their normal conversion rate
  • Increased their engagement efforts from 20% to 70%
  • Utilized SMS as a viable sales conversion channel



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