Send Text Messages From Inside Salesforce

At Sonar, we strive to provide more benefits and features for our partners to alleviate some of the complications of the sales process. Today, we are delighted to introduce a brand new feature that integrates with Salesforce and makes it easier to manage relationships with your contacts over mobile messaging: the Salesforce Text Messaging Plug-in. 

Most teams implement a wide range of sales enablement software. A sales agent can waste hours needlessly moving between disparate solutions to gather data and information in order to communicate with a customer over text messaging. It can become complicated having to search across multiple platforms to find a contact in your CRM, determine the last time you spoke, remember what your communication was about, verify if they have legally opted in to receiving text messages, then opening up your business text messaging platform to start the conversation. No more!

You get all the functionality of Sonar’s text messaging platform and tagging capabilities straight into your main sales tool.

With Sonar’s new Salesforce Text Messaging Plug-in — the most powerful and feature-rich text messaging integration available for Salesforce today — you can seamlessly communicate via Sonar across text messaging channels from inside Salesforce! No longer will you have to bounce around from one tool to another to conduct your business needs. The plug-in is an extension of Sonar placed conveniently alongside your contact page inside Salesforce. It simultaneously syncs your contact’s number, conversation history, and properties directly into both Salesforce and Sonar. You get all the functionality of Sonar’s text messaging platform and tagging capabilities straight into your main sales tool.

The implementation process is easy. Simply add the Sonar Text Messaging Plug-in to any of your Salesforce contacts, and click the number associated with that contact to populate your chat history and various information archived from Sonar. Work directly in your Salesforce CRM without needing to leave the program to communicate with your customers. It’s that simple!

Salesforce SMS Plug-in
Sonar’s SMS plug-in straight into your Salesforce contact page.

We take pride in streamlining the way you interact with your customers. It is our mission to keep building out features that our partners deem important to help grow their business and improve their sales processes. We are continually building features to expand our capabilities, so check back in soon to see the latest updates on how we make business text communication personal, at scale.

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How to Nail the Bot to Human Handoff

2016 was supposed to be the year of the chatbot. But while the number of companies building chatbots has exploded, chatbots themselves haven’t really lived up to the hype. As venture capitalist, Fred Wilson wrote, “I would be hard pressed to name a super popular chatbot on Messenger, Kik, Slack, and Telegram.”

The problem is that a lot of chatbots just aren’t advanced enough to replace your existing support or sales functions. They’re good at one thing—checking the weather, or booking a flight. And even then, they often don’t actually make life easier.
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Sonar has Integrated with Facebook’s New Messenger Platform

Facebook Developer Conference, F8 2016: April 12 + 13

Facebook is taking messaging seriously.

Facebook Messenger is giving the same instant access to your favorite brands or businesses as it does with your closest friends and family. Sonar gives businesses the ability to communicate with customers on the channels they prefer, now with all of the same rich features available in Messenger.

FB Messenger Partners with Sonar

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4 Ways to Build a World-Class Customer Experience Through Mobile Messaging

Customer Service

It’s been 40 minutes and you’ve repeated yourself on the phone three times to three different people before realizing you’ve been rerouted to the Philippines. Mahal Kita.

Great customer experiences are a way of life and intrinsic to your brand’s DNA. It’s not a project or department – every individual in your organization is in the business of CX.

Customers ask us all the time how to conduct customer service over mobile messaging. It’s a brand new channel of communication for most businesses, and we have the experience to help you win.

Here are 4 ways to help you build world-class customer relationships over mobile messaging channels:

1. Be Personal  

It’s 6 times more expensive to acquire a new customer than it is to keep a current one (IPSOS Loyalty). That’s why it’s important to build personal, friendly relationships with your customers.

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Sonar: The Most Powerful Texting Integration on Shopify


Screen Shot 2016-04-12 at 4.21.52 PMA customer arrives at your Shopify page and falls in love with your product. Click. Adds item to Shopify cart. All set. No wait, your customer has a question. How do they reach you? Is there a phone number? Is there an email? Maybe they’ll worry about it later. Your customer has just left your page. A missed opportunity that could have been prevented with the help of a simple text message. Welcome to conversational commerce #convcomm

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Mobile Messaging Just Got Personal

Redefine Your Customer Experience With Sonar

Typing live

There’s no denying we live in a mobile-first world. Within mobile, customers are demanding even more helpful interactions with their favorite businesses and brands. Customers are looking for higher-quality personal connection–nobody has the time for a slow string of Interactive Voice Response (IVR) phone calls. And it’s no wonder.  Over the last couple of years, we’ve seen the rise of the on-demand economy. One where we learned to request services like food delivery (DoorDash), borrowing other people’s cars (Getaround) and even valet services from wherever you are (Luxe). At the tap of a button, each of these services are sending SMS confirmations to your mobile device, often through Twilio. Here’s how it works:  

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Artificial Intelligence Bots are on the Brink of Something Big

AI Article

It’s a familiar voice we all know far too well. 

“If you know the extension of the person you would like to reach, you may dial it at any time. Press 0 to speak with a representative. For all other callers, please listen to the following options: for account information press 1, for questions about a product you purchased press 2, for…”

The experience is a nightmare. It’s 2016 and messaging is evolving as the next platform for conversational commerce. Not only is texting useful and practical, it is also the most personal form of digital communication.

Right now, there are nearly 7 billion people with mobile phones in hand, totaling about 95.5% of the world’s population. With an open rate of 98% for SMS messages, Silicon Valley investors are finding it hard to ignore the space. What once drew headline conversations for “cloud” or “cloud-based services” is now being replaced by buzzwords like “artificial intelligence” “messenger” and “chat bots.”

So what does artificial intelligence mean for mobile messaging, and how can the technology benefit your business?

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Text First Services – Part 3: How to keep them listening and talking to you

This is the third article in a series about implementing SMS for your business. The first article talks about why SMS text-messaging is important for businesses, and the second one is about how to implement text-messaging. In this article, we’ll talk about some best practices – what messages to send, and more importantly, what messages to avoid sending.
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Text First Services – Part 2: How to get in before you get crowded out

This is the second article in a series of three articles. The first explains why SMS is so important for business. This article will cover how to implement text messaging and various use cases and examples of companies doing this successfully.

tl;dr; How do use SMS for your business: Sign up to a service that will enable you have 2-way SMS conversations with customers. The right service will be versatile enough to fit well for a variety of use-cases. If you’re not sure which one to choose, pick Sonar! It is has a fantastic interface, great collaborative features and a solid API – great for eCommerce, inbound sales, support, sending updates and announcements.

Initial setup:

Like having a phone line or email, setting up SMS involves some work up front Continue reading

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