At Sonar, we take consumer protection very seriously. Lately, consumer protection has become a very hot topic of discussion, especially when it comes to digital protection of personal data on the web. In the European Union, they implemented a General Data Protection Regulation (GDPR) which took effect in May 2018. Shortly after, the state of
As Sales, Marketing, and Customer Service teams continue to plan their 2019 strategies we thought it would be helpful to provide a resource for mobile messaging. The goal of this article is to help those new to mobile messaging develop a successful strategy. We also hope to provide some useful tricks for those who have
The art of closing requires that people trust you. The way to build that trust is not by amassing followers on social media, but by listening to your audience, understanding their challenges, and helping them overcome them. SMS gives you a powerful channel to build trust. It opens a direct 1:1 communication line with your
Businesses often make the mistake of trying to jump from an initial conversation straight into “closing” the deal with a customer. The problem is that you still don’t know enough about the person you’re talking to and their business. You have to prove to them the value of your service first, before asking them for
Most companies view user onboarding as a ‘checklist’ that their customers have to run through. It looks something like this: ✔ Open welcome email ✔ Click link to landing page to create profile ✔ Add credit card information & billing address ✔ etc. Customers get shuffled between email, a website, and a mobile app—when all they really want is
2016 was supposed to be the year of the chatbot. But while the number of companies building chatbots has exploded, chatbots themselves haven’t really lived up to the hype. As venture capitalist, Fred Wilson wrote, “I would be hard pressed to name a super popular chatbot on Messenger, Kik, Slack, and Telegram.” The problem is
Whether it’s a message from your Lyft telling you your car is here, or a support notification from Seamless, we’re used to seeing transactional SMS messages. The true potential of SMS, however, isn’t siloing it into your marketing department or support team. It’s extending it across the entire customer lifecycle.
We’ve done a lot of things well at Sonar, such as generating revenue from day 1, focusing on our customers’ needs when deciding which features to build, and hiring some of the smartest, kindest people I’ve ever had the pleasure of working with. Although we’ve done a lot of things right, we’ve also made a
So, your company signed up for Sonar so you can connect with your customers through mobile messaging. Text and FB messaging can be more effective (98% read rates) and efficient (one agent can help 50+ customers at once) means of communication compared to phone, email or chat. However, how and where should your company
It’s been 40 minutes and you’ve repeated yourself on the phone three times to three different people before realizing you’ve been rerouted to the Philippines. Mahal Kita. Great customer experiences are a way of life and intrinsic to your brand’s DNA. It’s not a project or department – every individual in your organization is in