Texting offers immediacy and convenience, highly desirable traits when it comes to engaging with the provider of your security and home automation system. Converting 10% of their inbound phone-based customer contact to a digital messaging experience in 5 short months, Brinks saw a noticeable difference in how customers and agents interact.
On June 25, 2020, the Federal Communications Commission (FCC) ruled that “peer-to-peer” texting systems are not automatic telephone dialing systems as that term is defined in the Telephone Consumer Protection Act (TCPA). This ruling gives SMS platforms even more protection from compliance regulations.
Compared to other marketing mediums, SMS is immediate — text messages are delivered instantly to personal devices. As consumers are bombarded with noise from emails, direct mail, and voicemails, text messaging allows for a quick, simple, and personal way to communicate.
Although nothing is likely to replace the power of a phone call any time soon, texting has established itself as the preferred method of communication for a large segment of the population. It makes sense: Texting is fast, simple, and convenient. Texting offers a powerful touch-point for businesses to start a conversation with customers.
It’s 2020 and surprisingly, one of the hottest customer communication methods is a technology that’s existed since 1992 – text messaging, also known as SMS. With lower costs, improved scalability, and most importantly, the innovation of technology, SMS has become a must-have channel for companies, especially in an age where the average U.S. consumer checks their phone 52 times a day.
SMS marketing continues to be an under-utilized and underappreciated channel. The likelihood of getting your message to the intended target is vastly higher than email, phone call, online ads, organic, or social.
As the SMS experts, it’s our duty to keep you up to date with the latest news and developments in our industry. In this month’s release, we will discuss the strictest consumer privacy law in U.S. history, Apple quietly changed the guidelines for marketing push notifications, T-Mobile’s new SMS rules on ecommerce shopping cart reminders, and Shopify setting a precedent by beating a big TCPA lawsuit.
At Sonar, we are constantly monitoring the changing business SMS landscape to ensure all our partners are effectively using our platform while adhering to industry guidelines and policies. Effective May 1, 2020, T-Mobile has made significant policy updates for SMS cart abandonment notifications.
It was not long ago when the phrase “artificial intelligence” would bring to mind images of robots, science-fiction movies, lines of code across a computer screen, or even time travel! However, as technology has evolved, so has the way companies have adopted AI to perform tasks and create automated workflows. In this 3-part series, we will examine the top automation and AI trends for SMS.
It was not long ago when the phrase “artificial intelligence” would bring to mind images of robots, science-fiction movies, lines of code across a computer screen, or even time travel! However, as technology has evolved, so has the way companies have adopted AI to perform tasks and create automated workflows. In this 3-part series, we will examine the top automation and AI trends for SMS.
Ready to streamline communication with your customers?