How to Write Effective Business Text Messages

Text messaging has become an integral part of our daily communication, and businesses have quickly recognized the potential of SMS as a marketing and sales tool. Optimizing text messages can increase high returns on investment (ROI) for companies, as SMS offers a direct and personal way to reach out to customers. 95% of text messages are read and responded to within 3 minutes and 48% of consumers prefer communication from brands via SMS (SMS Comparison). 

To write effective text messages, it’s important to keep them concise, clear, and to the point. You should also avoid using industry jargon and technical terms that may confuse the recipient. Here are some additional tips for businesses to craft effective text messages to customers:

  1. Personalize the message: Personalization can go a long way in making customers feel valued and appreciated. Address them by name and reference past interactions if possible.
  2. Include a clear call-to-action: A clear call-to-action gives the recipient a clear next step, whether it’s to make a purchase, book an appointment, or reply to the message.
  3. Create a sense of urgency: Urgency motivates customers to take action. Use language that suggests the offer is time-limited or available only for a short period.
  4. Be mindful of timing: Consider the recipient’s schedule and send messages at a time when they’re most likely to be checked and acted upon. Remember, businesses must abide by TCPA (Telephone Consumer Protection Act) which regulates calls and text messages. Check out this article to learn more. 
  5. Avoid using technical terms and industry jargon: Keep the message simple and straightforward to ensure it’s easily understood by everyone.
  6. Test and adjust: Regularly test your messaging to see what works best and make adjustments as needed. Pay attention to metrics such as open rates and response rates to guide your decisions.

In conclusion, crafting effective text messages is essential for businesses that want to reach their customers where they’re already at. By keeping messages concise, clear, personal, and timely, businesses can increase their ROI and achieve their marketing goals through SMS. Looking to try out a messaging platform for your team? Set up a demo of Sonar today.

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