How to Write Effective Business Text Messages

To write effective text messages, it’s important to keep them concise, clear, and to the point. You should also avoid using industry jargon and technical terms that may confuse the recipient. Here are some additional tips for businesses to craft effective text messages to customers:

1. Personalize the message: Personalization can go a long way in making customers feel valued and appreciated. Address them by name and reference past interactions if possible.
2. Include a clear call-to-action: A clear call-to-action gives the recipient a clear next step, whether it’s to make a purchase, book an appointment, or reply to the message.
3. Create a sense of urgency: Urgency motivates customers to take action. Use language that suggests the offer is time-limited or available only for a short period.
4. Be mindful of timing: Consider the recipient’s schedule and send messages at a time when they’re most likely to be checked and acted upon. Remember, businesses must abide by TCPA (Telephone Consumer Protection Act) which regulates calls and text messages. Check out this article to learn more. 
5. Avoid using technical terms and industry jargon: Keep the message simple and straightforward to ensure it’s easily understood by everyone.
6. Test and adjust: Regularly test your messaging to see what works best and make adjustments as needed. Pay attention to metrics such as open rates and response rates to guide your decisions.