Drawing Potential Customers to Your Business

Drawing potential customers is essential to the success of any business, and there are many different strategies to bring in new customers. In this blog post, we will explore some of the most effective ways to attract customers to a business and provide relevant statistics to support these strategies.

#1 - Establish an Online Presence

In today’s digital age, having a strong online presence is crucial for attracting customers. According to a survey conducted by BrightLocal, 97% of consumers use the internet to find local businesses, and 88% of consumers trust online reviews as much as personal recommendations. It is accordingly important to have a website that is easy to navigate and includes all necessary information, as well as profiles on social media platforms where potential customers can learn more about your business and interact with you.

#2 - Offer Promotions and Discounts

Offering promotions and discounts can be an effective way to attract customers, especially during the holiday season or slow periods. According to a survey by RetailMeNot, 80% of consumers are more likely to make a purchase if they receive a discount, and 90% of consumers say that coupons influence their purchasing decisions.

#3 - Provide Excellent Customer Service

Providing excellent customer service can help to attract new customers and retain existing ones. According to a survey by Zendesk, 62% of consumers say that they have stopped doing business with a company due to poor customer service, and 50% of consumers have switched to a competitor due to better customer service.

#4 - Use Targeted Advertising

Targeted advertising can help businesses to reach their ideal customers and increase their chances of making a sale. According to a survey by HubSpot, targeted ads are 2.5 times more effective than non-targeted ads, and 63% of consumers said they clicked on a Facebook ad in the past year.

#5 - Partner with Other Businesses

Partnering with other businesses can be an effective way to attract new customers. By teaming up with a complementary business, you can offer joint promotions or discounts that will appeal to both sets of customers. According to a study by the BPI Network, 57% of companies say that they use partnerships to acquire new customers and 44% form alliances to gain new ideas and insights.


In conclusion, attracting customers to a business is crucial for success. By establishing an online presence, offering promotions and discounts, providing excellent customer service, using targeted advertising, and partnering with other businesses, businesses can increase their chances of attracting new customers and retaining existing ones.

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