Messaging, SMS in particular, has become a fundamental part of human communication and one of the most personal forms of digital communication. Personal enough, that seventy-one percent of people keep their phones close, so they can text their friends and family with both ease and frequency (Trends in Consumer Mobility, 2015).
Sonar, a two-way communication platform for customers, is on a mission to unify some of the world’s most popular mobile messaging interfaces, like SMS, Facebook Messenger, WeChat and Slack. Sonar is exploring the potential of chat bot integrations within these messaging channels so businesses can meet their customers where they want to talk.
We are so bombarded by marketing messages that we tune out the vast majority of them just so we can get through the day. As a marketer, this means you have to be smarter about the ways you engage customers. Perhaps the most effective way to cut through this noise is to simply provide relevant messages based on a customer’s needs and behavior. Or, in other words, personalize your marketing.
The term mobile messaging refers to any asynchronous, text-based communication. This includes popular messaging channels such as SMS, Facebook Messenger, WeChat, Line, SnapChat and many more.
You can imagine texting with your customers, but imagine this: doing fully integrated orders through text. No app or special web-app necessary. You can do all this too! In this tutorial, we’ll talk about implementing one of the most requested walkthroughs we’ve had: using Stripe to invoice customers over SMS.
Whether you use SMS for status updates, customer service, sales, transactions, or customer surveys, there’s something for all types of companies and customers. Here are 6 ways your company’s SMS strategy is failing:
Text messaging is still mainly reserved for communication with friends and family though. However, given the option to text message with a company, many people would gladly say yes. This is how Sonar got started.
Ready to streamline communication with your customers?