On June 25, 2020, the Federal Communications Commission (FCC) ruled that “peer-to-peer” texting systems are not automatic telephone dialing systems as that term is defined in the Telephone Consumer Protection Act (TCPA). This ruling gives SMS platforms even more protection from compliance regulations.
SMS marketing is becoming a huge trend among marketers, sales reps, and businesses altogether. SMS offers a number of advantages and beneficial features to businesses increasing their potential for further success, higher number of sales, and opening up a direct line to consumers.
Sonar offers an easy-to-use, no-set-up solution which will enable you to send thousands of messages from a web-based platform in a matter of hours. We don’t just stop there! Sonar goes well beyond basic SMS solutions.
Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded, digital marketing world to a guaranteed read.
Consumers want to interact with companies and brands via texting more than ever before. If humans love to text in day-to-day life, why wouldn’t enterprise companies consider bringing business texting into their arena? Understanding consumers’ communication preferences can position companies to better serve their customers and provide options to enhance their overall experience.
Compared to other marketing mediums, SMS is immediate — text messages are delivered instantly to personal devices. As consumers are bombarded with noise from emails, direct mail, and voicemails, text messaging allows for a quick, simple, and personal way to communicate.
Although nothing is likely to replace the power of a phone call any time soon, texting has established itself as the preferred method of communication for a large segment of the population. It makes sense: Texting is fast, simple, and convenient. Texting offers a powerful touch-point for businesses to start a conversation with customers.
It’s 2020 and surprisingly, one of the hottest customer communication methods is a technology that’s existed since 1992 – text messaging, also known as SMS. With lower costs, improved scalability, and most importantly, the innovation of technology, SMS has become a must-have channel for companies, especially in an age where the average U.S. consumer checks their phone 52 times a day.
SMS marketing continues to be an under-utilized and underappreciated channel. The likelihood of getting your message to the intended target is vastly higher than email, phone call, online ads, organic, or social.
It was not long ago when the phrase “artificial intelligence” would bring to mind images of robots, science-fiction movies, lines of code across a computer screen, or even time travel! However, as technology has evolved, so has the way companies have adopted AI to perform tasks and create automated workflows. In this 3-part series, we will examine the top automation and AI trends for SMS.
Ready to streamline communication with your customers?