A/B Testing for Business SMS
A/B testing allows companies to test different versions of a message copy on small or large portions of their SMS opt-in base simultaneously, allowing them to see which version of a text message performs better.
Old Ways of Customer Engagement Are Gone
Text messaging is a highly popular form of communication in people’s everyday lives. As such, it only seems natural that companies would use texting as a service, sales, and marketing tool — and the results have been astounding.
FCC Rules in Favor of SMS Platforms
On June 25, 2020, the Federal Communications Commission (FCC) ruled that “peer-to-peer” texting systems are not automatic telephone dialing systems as that term is defined in the Telephone Consumer Protection Act (TCPA). This ruling gives SMS platforms even more protection from compliance regulations.
Now is the Time for SMS Marketing
SMS marketing is becoming a huge trend among marketers, sales reps, and businesses altogether. SMS offers a number of advantages and beneficial features to businesses increasing their potential for further success, higher number of sales, and opening up a direct line to consumers.
Business Texting Made Easy
Sonar offers an easy-to-use, no-set-up solution which will enable you to send thousands of messages from a web-based platform in a matter of hours. We don’t just stop there! Sonar goes well beyond basic SMS solutions.
Elevate Your Mobile Strategy With SMS Marketing
Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded, digital marketing world to a guaranteed read.
Business Texting Use Cases
Consumers want to interact with companies and brands via texting more than ever before. If humans love to text in day-to-day life, why wouldn’t enterprise companies consider bringing business texting into their arena? Understanding consumers’ communication preferences can position companies to better serve their customers and provide options to enhance their overall experience.
Business Texting is Becoming the Preferred Communication Channel By Customers
Compared to other marketing mediums, SMS is immediate — text messages are delivered instantly to personal devices. As consumers are bombarded with noise from emails, direct mail, and voicemails, text messaging allows for a quick, simple, and personal way to communicate.
Benefits of Business Texting
Although nothing is likely to replace the power of a phone call any time soon, texting has established itself as the preferred method of communication for a large segment of the population. It makes sense: Texting is fast, simple, and convenient. Texting offers a powerful touch-point for businesses to start a conversation with customers.
Why SMS?
It’s 2020 and surprisingly, one of the hottest customer communication methods is a technology that’s existed since 1992 – text messaging, also known as SMS. With lower costs, improved scalability, and most importantly, the innovation of technology, SMS has become a must-have channel for companies, especially in an age where the average U.S. consumer checks their phone 52 times a day.
Ready to streamline communication with your customers?