Elevate Your Mobile Strategy With SMS Marketing

Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded, digital marketing world to a guaranteed read.


This was the first paragraph of a 2009 article discussing “text-message marketing” in its infancy. More ubiquitously known as Mobile Marketing or SMS Marketing, the concept remains. 


What is Mobile/SMS Marketing?

Mobile Marketing is the art of marketing your company, service, or product to appeal to consumers on their mobile device. When done right, it provides customers and prospects using smartphones with personalized, time and location sensitive information. This one- or two-way communication channel is perfect for sales and marketing teams trying to engage and communicate in real-time with dedicated features to support the sales cycle. During this time of a changing landscape of business, pinpointing consumers and targeting them through multiple touchpoints is the best way to drive conversions.


If you ever doubted the value of a SMS Marketing, you should ponder this: 95% of customers who have opted into a loyalty or messaging program read the texts within three minutes of receiving it (Forbes). Now that’s effective.


SMS has become particularly popular in a time where traditional routes of reaching consumers — email, phone call, online and television advertising — have become cluttered and overcrowded. 


Sonar continues to be a leader in the SMS space by delivering personalized communication at scale for large companies. Learn more about SMS Marketing by checking out our Full Feature List or get started by requesting a demo today!

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