3 Ways Your Team Can Use SMS to Close More Sales

The art of closing requires that people trust you. The way to build that trust is not by amassing followers on social media, but by listening to your audience, understanding their challenges, and helping them overcome them.

SMS gives you a powerful channel to build trust. It opens a direct 1:1 communication line with your customers, making campaigns at the conversion stage of the customer lifecycle — like re-engagement and sales abandonment — all the more effective.

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How to Warm Customers Up for the Sale Using SMS

Businesses often make the mistake of trying to jump from an initial conversation straight into “closing” the deal with a customer.

The problem is that you still don’t know enough about the person you’re talking to and their business. You have to prove to them the value of your service first, before asking them for money.

In the activation stage of the funnel, you’re nudging customers who have already made first contact with your business toward making a purchase. The key is to not push too hard. Instead, figuring out what customers are looking for, show them the value, and double-down. Your goal isn’t to make one-off sales—it’s to nurture loyal, repeat customers who will keep coming back.

In this article, we’ll take a look at some of the best examples of how companies use SMS to learn more about their audience, form relationships with them, and set the stage for conversion.

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How to Nail the Bot to Human Handoff

2016 was supposed to be the year of the chatbot. But while the number of companies building chatbots has exploded, chatbots themselves haven’t really lived up to the hype. As venture capitalist, Fred Wilson wrote, “I would be hard pressed to name a super popular chatbot on Messenger, Kik, Slack, and Telegram.”

The problem is that a lot of chatbots just aren’t advanced enough to replace your existing support or sales functions. They’re good at one thing—checking the weather, or booking a flight. And even then, they often don’t actually make life easier.
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SMS 101: How to apply messaging along the customer lifecycle

twosms

Whether it’s a message from your Lyft telling you your car is here, or a support notification from Seamless, we’re used to seeing transactional SMS messages. The true potential of SMS, however, isn’t siloing it into your marketing department or support team. It’s extending it across the entire customer lifecycle.
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Hiring great people for start-ups

We’ve done a lot of things well at Sonar, such as generating revenue from day 1, focusing on our customers’ needs when deciding which features to build, and hiring some of the smartest, kindest people I’ve ever had the pleasure of working with. Although we’ve done a lot of things right, we’ve also made a ton of mistakes.

At Sonar, we are proud to reflect on our mistakes, and as we look to the future, we realize how much progress we’ve made in our hiring process. In this blog post, I’ll discuss some of the mistakes we’ve made early on in the hopes that future entrepreneurs can avoid these same mistakes.

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SonarCast #1: Chris Messina Discusses the Future of Messaging

“Messaging allows computing to go with us wherever we are and interact with services in an asynchronous way” – Chris Messina

Matthew Berman, CEO of Sonar, recently sat down with Chris Messina to discuss the future of messaging and bots.

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How to Use Data to Personalize SMS

This morning you probably received dozens of marketing emails from various companies. How many of them were actually relevant to your current needs? And how many of them did you simply “mark as read” or delete without even opening?

We are so bombarded by marketing messages that we tune out the vast majority of them just so we can get through the day. As a marketer, this means you have to be smarter about the ways you engage customers.

Perhaps the most effective way to cut through this noise is to simply provide relevant messages based on a customer’s needs and behavior. Or, in other words, personalize your marketing.

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Why Your Company Needs a Mobile Messaging Strategy in 2016

messaging-apps-2

What is Mobile Messaging?

The term mobile messaging refers to any asynchronous, text-based communication. This includes popular messaging channels such as SMS, Facebook Messenger, WeChat, Line, SnapChat and many more.

1- It’s Where your Customers Are

These apps have grown immensely in usage over the last few years, some of them with hundreds of millions of active users. The most widely-used mobile messaging channels, in order:

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ECommerce and SMS: A Case Study of Bohemian Guitars

Let’s talk about Bohemian Guitars: bImage of Bohemian Guitareautiful, resonant, unconventionally artistic guitars made of oil cans that are one of Indiegogo’s hottest campaigns right now. Born three years ago as Adam and Shaun‘s basement project, the company has become a full-scale manufacturing operation. Behind this growth is strong demand and behind the amazing sales conversion metrics is SMS.

Shaun Lee, co-founder of Bohemian Guitars
Shaun Lee, co-founder of Bohemian Guitars

Last week, I spoke to Shaun Lee, co-founder and Chief Manufacturing Officer of Bohemian Guitars. I asked him what inspired the idea of closing sales over text. Continue reading

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Deep-Path Data Bindings in React (like Angular)

 

Screen Shot 2016-04-12 at 3.50.20 PM

JSFiddle: https://jsfiddle.net/michaelmakarov/xo3ywx85/

Recently, we rebuilt Sonar‘s entire front-end interface in ReactJS.  With users getting hundreds of messages a minute, a fast, slick, single-page application was necessary. The move to React was great—we’ve enjoyed working with it and it has helped us accomplish our goals quickly. However, since our tech team comes from a background in AngularJS, we found React’s data bindings to be much less convenient.

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