Sonar has Integrated with Facebook’s New Messenger Platform

Facebook Developer Conference, F8 2016: April 12 + 13

Facebook is taking messaging seriously.

Facebook Messenger is giving the same instant access to your favorite brands or businesses as it does with your closest friends and family. Sonar gives businesses the ability to communicate with customers on the channels they prefer, now with all of the same rich features available in Messenger.

FB Messenger Partners with Sonar

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4 Ways to Build a World-Class Customer Experience Through Mobile Messaging

Customer Service

It’s been 40 minutes and you’ve repeated yourself on the phone three times to three different people before realizing you’ve been rerouted to the Philippines. Mahal Kita.

Great customer experiences are a way of life and intrinsic to your brand’s DNA. It’s not a project or department – every individual in your organization is in the business of CX.

Customers ask us all the time how to conduct customer service over mobile messaging. It’s a brand new channel of communication for most businesses, and we have the experience to help you win.

Here are 4 ways to help you build world-class customer relationships over mobile messaging channels:

1. Be Personal  

It’s 6 times more expensive to acquire a new customer than it is to keep a current one (IPSOS Loyalty). That’s why it’s important to build personal, friendly relationships with your customers.

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Why Twilio Is Better With Sonar

Screen Shot 2016-04-12 at 4.27.00 PM“Your Uber is arriving now.” The text message you receive right before a Prius pulls up. If this experience sounds familiar, odds are you’ve had an encounter with Twilio. Twilio has phenomenally changed the way we interact with web apps and services by acting as a software layer for phone calls and text messages. Through Twilio, businesses can connect to carrier networks and trigger simple messages for their customers.

Sonar is built on Twilio’s platform. While Twilio can be used to create a wide-range of applications to address a variety of tasks, including making and receiving calls and text messages, it can’t do everything. If you’ve struggled with Twilio in the past, or are currently managing a Name Your Platform + Twilio combo, we feel your pain. We’d like to take you under the hood and show you a few ways Sonar can make your experience with Twilio much different, and much better:

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Sonar: The Most Powerful Texting Integration on Shopify


Screen Shot 2016-04-12 at 4.21.52 PMA customer arrives at your Shopify page and falls in love with your product. Click. Adds item to Shopify cart. All set. No wait, your customer has a question. How do they reach you? Is there a phone number? Is there an email? Maybe they’ll worry about it later. Your customer has just left your page. A missed opportunity that could have been prevented with the help of a simple text message. Welcome to conversational commerce #convcomm

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Mobile Messaging Just Got Personal

Redefine Your Customer Experience With Sonar

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There’s no denying we live in a mobile-first world. Within mobile, customers are demanding even more helpful interactions with their favorite businesses and brands. Customers are looking for higher-quality personal connection–nobody has the time for a slow string of Interactive Voice Response (IVR) phone calls. And it’s no wonder.  Over the last couple of years, we’ve seen the rise of the on-demand economy. One where we learned to request services like food delivery (DoorDash), borrowing other people’s cars (Getaround) and even valet services from wherever you are (Luxe). At the tap of a button, each of these services are sending SMS confirmations to your mobile device, often through Twilio. Here’s how it works:  

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Artificial Intelligence Bots are on the Brink of Something Big

AI Article

It’s a familiar voice we all know far too well. 

“If you know the extension of the person you would like to reach, you may dial it at any time. Press 0 to speak with a representative. For all other callers, please listen to the following options: for account information press 1, for questions about a product you purchased press 2, for…”

The experience is a nightmare. It’s 2016 and messaging is evolving as the next platform for conversational commerce. Not only is texting useful and practical, it is also the most personal form of digital communication.

Right now, there are nearly 7 billion people with mobile phones in hand, totaling about 95.5% of the world’s population. With an open rate of 98% for SMS messages, Silicon Valley investors are finding it hard to ignore the space. What once drew headline conversations for “cloud” or “cloud-based services” is now being replaced by buzzwords like “artificial intelligence” “messenger” and “chat bots.”

So what does artificial intelligence mean for mobile messaging, and how can the technology benefit your business?

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