At Sonar, we know that messaging helps businesses build more intimate relationships with customers. But today, one of the biggest mistakes people make is thinking they can use bots to outsource 100% of customer communication. The bots simply aren’t up to the task — yet.
Breaking down your funnel and figuring out the number of steps between acquisition and conversion is crucial for tracking how well you’re meeting your business objectives. But you need to balance this with an understanding that messaging and SMS is all about establishing a two-way dialogue with your customer.
At Sonar, we are proud to reflect on our mistakes, and as we look to the future, we realize how much progress we’ve made in our hiring process. In this blog post, I’ll discuss some of the mistakes we’ve made early on in the hopes that future entrepreneurs can avoid these same mistakes.
So, your company signed up for Sonar so you can connect with your customers through mobile messaging. Text is by far more effective (98% read rates) and efficient compared to regular means of communication such as phone calling and email. However, how and where should your company start? Here are some tips to start with:
Customers ask us all the time how to conduct customer service over mobile messaging. It’s a brand new channel of communication for most businesses, and we have the experience to help you win. Here are 4 ways to help you build world-class customer relationships over mobile messaging channels:
Messaging, SMS in particular, has become a fundamental part of human communication and one of the most personal forms of digital communication. Personal enough, that seventy-one percent of people keep their phones close, so they can text their friends and family with both ease and frequency (Trends in Consumer Mobility, 2015).
Sonar, a two-way communication platform for customers, is on a mission to unify some of the world’s most popular mobile messaging interfaces, like SMS, Facebook Messenger, WeChat and Slack. Sonar is exploring the potential of chat bot integrations within these messaging channels so businesses can meet their customers where they want to talk.
We are so bombarded by marketing messages that we tune out the vast majority of them just so we can get through the day. As a marketer, this means you have to be smarter about the ways you engage customers. Perhaps the most effective way to cut through this noise is to simply provide relevant messages based on a customer’s needs and behavior. Or, in other words, personalize your marketing.
What is Mobile Messaging?
The term mobile messaging refers to any asynchronous, text-based communication. This includes popular messaging channels such as SMS, Facebook Messenger, WeChat, Line, SnapChat and many more.
You can imagine texting with your customers, but imagine this: doing fully integrated orders through text. No app or special web-app necessary. You can do all this too! In this tutorial, we’ll talk about implementing one of the most requested walkthroughs we’ve had: using Stripe to invoice customers over SMS.
Ready to streamline communication with your customers?