How Sonar Stays On Top of Privacy and Compliance
At Sonar, we take consumer protection very seriously. Lately, consumer protection has become a very hot topic of discussion, especially when it comes to digital protection of personal data on the web.
Using Automated Text Message Follow-Ups to Increase Engagement
Sonar’s platform already helps partners increase engagement from 20% to 70% by using mobile messaging (read our case study). Now with our new Follow-Ups feature, you can schedule an automated series of events to help keep those personal, one-to-one conversations going.
How to Get Started Using Mobile Messaging in 2019
As Sales, Marketing, and Customer Service teams continue to plan their 2019 strategies we thought it would be helpful to provide a resource for mobile messaging. The goal of this article is to help those new to mobile messaging develop a successful strategy.
3 Ways Your Team Can Use SMS to Close More Sales
The art of closing requires that people trust you. The way to build that trust is not by amassing followers on social media, but by listening to your audience, understanding their challenges, and helping them overcome them. SMS gives you a powerful channel to build trust.
How to Warm Customers Up for the Sale Using SMS
Businesses often make the mistake of trying to jump from an initial conversation straight into “closing” the deal with a customer. In this article, we’ll take a look at some of the best examples of how companies use SMS to learn more about their audience, form relationships with them, and set the stage for conversion.
How to Build Stronger Customer Relationships With SMS Onboarding
Customers get shuffled between email, a website, and a mobile app—when all they really want is to learn more about what you do. Text messaging is a personal and low-friction way of onboarding new users. It gives you a direct line of communication with your audience without asking them to download additional apps, fill out registration forms, or remember complicated passwords.
How to Nail the Bot to Human Handoff
At Sonar, we know that messaging helps businesses build more intimate relationships with customers. But today, one of the biggest mistakes people make is thinking they can use bots to outsource 100% of customer communication. The bots simply aren’t up to the task — yet.
SMS 101: How to Apply Messaging Along the Customer Lifecycle
Breaking down your funnel and figuring out the number of steps between acquisition and conversion is crucial for tracking how well you’re meeting your business objectives. But you need to balance this with an understanding that messaging and SMS is all about establishing a two-way dialogue with your customer.
Hiring Great People for Start-Ups
At Sonar, we are proud to reflect on our mistakes, and as we look to the future, we realize how much progress we’ve made in our hiring process. In this blog post, I’ll discuss some of the mistakes we’ve made early on in the hopes that future entrepreneurs can avoid these same mistakes.
Start Texting Your Customers with These 3 Steps
So, your company signed up for Sonar so you can connect with your customers through mobile messaging. Text is by far more effective (98% read rates) and efficient compared to regular means of communication such as phone calling and email. However, how and where should your company start? Here are some tips to start with:
Ready to streamline communication with your customers?