High Demand for Text-Based Customer Service
As text messaging continues to emerge as the leading channel of communication for consumers, this advanced technology allows agents/reps to handle multiple text message conversations all in one screen.
As text messaging continues to emerge as the leading channel of communication for consumers, this advanced technology allows agents/reps to handle multiple text message conversations all in one screen.
Enter text message customer service. This mode of communication has taken over traditional means like phone and email as consumers prefer the ease, convenience, and hassle-free nature of text messaging.
A/B testing allows companies to test different versions of a message copy on small or large portions of their SMS opt-in base simultaneously, allowing them to see which version of a text message performs better.
Text messaging is a highly popular form of communication in people’s everyday lives. As such, it only seems natural that companies would use texting as a service, sales, and marketing tool — and the results have been astounding.
On June 25, 2020, the Federal Communications Commission (FCC) ruled that “peer-to-peer” texting systems are not automatic telephone dialing systems as that term is defined in the Telephone Consumer Protection Act (TCPA). This ruling gives SMS platforms even more protection from compliance regulations.
SMS marketing is becoming a huge trend among marketers, sales reps, and businesses altogether. SMS offers a number of advantages and beneficial features to businesses increasing their potential for further success, higher number of sales, and opening up a direct line to consumers.
Sonar offers an easy-to-use, no-set-up solution which will enable you to send thousands of messages from a web-based platform in a matter of hours. We don’t just stop there! Sonar goes well beyond basic SMS solutions.
Mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded, digital marketing world to a guaranteed read.
Consumers want to interact with companies and brands via texting more than ever before. If humans love to text in day-to-day life, why wouldn’t enterprise companies consider bringing business texting into their arena? Understanding consumers’ communication preferences can position companies to better serve their customers and provide options to enhance their overall experience.
Compared to other marketing mediums, SMS is immediate — text messages are delivered instantly to personal devices. As consumers are bombarded with noise from emails, direct mail, and voicemails, text messaging allows for a quick, simple, and personal way to communicate.