At the turn of the century, the internet revolutionized customer relationship management for businesses. Nowadays, there’s a new catalyst: business text messaging communication platforms. Texting has become a staple of communication in society, especially as the use of phone calling dwindles.
Convenience is key in today’s world. There’s nothing more convenient than getting texts as a form of brand communications instead of emails. Aside from being the preferred method of brand communications, SMS has the highest engagement rates among all forms of communication. Getting started using mobile messaging can seem intimidating, but once you know the reasons why it works, you’ll be wanting to start immediately.
With a custom mobile strategy, your institution can recruit, enroll, and retain more students. Over 50% of students report that text conversations are more meaningful and a better way to maintain contact (vs. phone and email). It’s possible to attract and nurture more students with a strategy that incorporates powerful features like Sonar’s automated Campaigns and Follow-Ups.
At Sonar, we take consumer protection very seriously. Lately, consumer protection has become a very hot topic of discussion, especially when it comes to digital protection of personal data on the web.
Sonar’s platform already helps partners increase engagement from 20% to 70% by using mobile messaging (read our case study). Now with our new Follow-Ups feature, you can schedule an automated series of events to help keep those personal, one-to-one conversations going.
As Sales, Marketing, and Customer Service teams continue to plan their 2019 strategies we thought it would be helpful to provide a resource for mobile messaging. The goal of this article is to help those new to mobile messaging develop a successful strategy.
The art of closing requires that people trust you. The way to build that trust is not by amassing followers on social media, but by listening to your audience, understanding their challenges, and helping them overcome them. SMS gives you a powerful channel to build trust.
Businesses often make the mistake of trying to jump from an initial conversation straight into “closing” the deal with a customer. In this article, we’ll take a look at some of the best examples of how companies use SMS to learn more about their audience, form relationships with them, and set the stage for conversion.
Customers get shuffled between email, a website, and a mobile app—when all they really want is to learn more about what you do. Text messaging is a personal and low-friction way of onboarding new users. It gives you a direct line of communication with your audience without asking them to download additional apps, fill out registration forms, or remember complicated passwords.
At Sonar, we know that messaging helps businesses build more intimate relationships with customers. But today, one of the biggest mistakes people make is thinking they can use bots to outsource 100% of customer communication. The bots simply aren’t up to the task — yet.
Ready to streamline communication with your customers?