Although nothing is likely to replace the power of a phone call any time soon, texting has established itself as the preferred method of communication for a large segment of the population. It makes sense: Texting is fast, simple, and convenient. Texting offers a powerful touch-point for businesses to start a conversation with customers.
It’s 2020 and surprisingly, one of the hottest customer communication methods is a technology that’s existed since 1992 – text messaging, also known as SMS. With lower costs, improved scalability, and most importantly, the innovation of technology, SMS has become a must-have channel for companies, especially in an age where the average U.S. consumer checks their phone 52 times a day.
SMS marketing continues to be an under-utilized and underappreciated channel. The likelihood of getting your message to the intended target is vastly higher than email, phone call, online ads, organic, or social.
It was not long ago when the phrase “artificial intelligence” would bring to mind images of robots, science-fiction movies, lines of code across a computer screen, or even time travel! However, as technology has evolved, so has the way companies have adopted AI to perform tasks and create automated workflows. In this 3-part series, we will examine the top automation and AI trends for SMS.
It was not long ago when the phrase “artificial intelligence” would bring to mind images of robots, science-fiction movies, lines of code across a computer screen, or even time travel! However, as technology has evolved, so has the way companies have adopted AI to perform tasks and create automated workflows. In this 3-part series, we will examine the top automation and AI trends for SMS.
Companies across the world are having to prioritize employee and customer safety while still running a business under these difficult circumstances. Ensuring your employees have a channel to reach out to management is utterly important, especially as states open up business again. Texting can be used to facilitate communication and keep everyone informed.
It was not long ago when the phrase “artificial intelligence” would bring to mind images of robots, science-fiction movies, lines of code across a computer screen, or even time travel! However, as technology has evolved, so has the way companies have adopted AI to perform tasks and create automated workflows. In this 3-part series, we will examine the top automation and AI trends for SMS.
These challenging times have shifted how companies interact and communicate with their consumers and employees. We are all living a new normal, where technology becomes the liaison for how we engage. Mobile communication is now more important than ever. Here are some great use cases for business texting in these tough times:
Sonar’s Salesforce Text Messaging Integration is one of best ways to text your prospects or customers without ever having to leave to application. The set up is simple and easy. Enjoy the benefits of adding a mobile channel to your Saleforce instance.
Most companies understand the importance of a sales pipeline. At each stage, drop-offs are expected. Within these drop-offs, there’s a percentage that have just “gone dark”, meaning they are still qualified, but haven’t moved to the next stage due to lack of responses or action taken on their behalf. This blog explains how important structured follow-ups are.
Ready to streamline communication with your customers?